We traveled to the Fender factory in Corona, California for the 2013 dealer appreciation event and compiled some killer footage from our factory tour to share with you. What we saw blew us away! The high level of quality and consistency that Fender achieves in this facility is truly astounding ( not to mention the Custom Shop ... WOW ). Everything from sourcing the wood, the hand sanding, the finish work all the way to final assembly and tech check is ingeniously planned and executed. If you love Fender instruments, be sure to make the trip and see for yourself.
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